DVF x Roxy Launch Party

March 8, 2013




Last Wednesday, March 6th, our Editor-in-Chief, Kristen Bousquet, took a trip to the Quicksilver/Roxy store in Soho, New York City to attend the launch party for one of the the most highly anticipated collaborations this year: Diane von Furstenberg x Roxy. 

Tons of amazing people were in attendance from DVF herself to Vanessa Hudgens to the two models who are featured in the DVF x Roxy campaign. Indie rock blasted from the DJ’s speakers while tons of dressed-up fashion enthusiasts snapped photos for blogs and magazines.

Our favorite part was the Instagram printing station. When customers shot photos and posted them to their Instagram account with #DVFLovesRoxy in the caption, you’d receive a gorgeous printed out version of your Instagram photo with DVF’s print on the background. Everyone who submitted an Instagram photo also received a raffle ticket to be entered in a raffle to win one of the amazing prizes such as $100 Roxy gift cards to a custom surf board signed by DVF herself.

Yes, the event was fun, but the main focus was on the clothing. When we first heard about this collaboration, we had a hard time imagining what would come out of it, but it was nothing but pure genius. Classic Roxy silhouettes crossed with DVF’s perfect patterns made for some of the most adorable bathing suits, bags, and tops we’ve seen. The collection consisted of everything you’d need for the beach from surfer shorts to bathing suits to beach bags, and we have to admit that we loved every piece. 

Best part of the collaboration? The prices! From $38 to $88, you can have something that was designed by DVF (which in our book is pure perfection). Click through the slideshow above to view some of Kristen’s photos from the event.

To view all of the products from the DVF x Roxy collaboration, click here.
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