Blogger Buzz: Lindsey at Trendbetter

March 1, 2013

Lindsey McElroy is the smiling face behind Trend Better. Raised in what she considered a style deprived city, McElroy has moved to the great city of Boston and started a life of style & class with her perfect puppy, Vivienne. Inspired by her grandmother, Lindsey's style is glamorous. She could pair fur with anything, and drools over the latest Tiffany catalogue, but again, what girl doesn't? Take an inside look at the author behind the fashion blog, Trend Better.

Name: Lindsey McElroy
Blogging from: Boston, MA

1. So, you're from Boston—what's your favorite part of Boston, why?
I am actually from a small town in North East Ohio but moved to Boston a little over a year ago
from Los Angeles. My favorite part of Boston is definitely the architecture. The brownstones are
the heart and soul of the city and their history and beauty fascinate me. When I first moved to
Boston I would walk around for hours taking in the detail and character of each building. There is
nothing else like it; the architecture is incredibly gorgeous.

2. We also saw that you lived in LA for a few years. What's the biggest different between LA &
Other than the obvious weather, the LA lifestyle is completely opposite of the Boston lifestyle. LA is so laid back; no one is ever hurried or stressing about where they need to be. Los Angeles has a very “go with the flow” mentality. Boston is extremely fast paced, people always seem to be running late and rushing to get somewhere or get something done.

3. And how is the fashion different?
LA is full of risk takers! Nobody cares what anyone else thinks; everyone has their own style and they rock it. Boston has a fantastic fashion scene but the fashion risks people take are a little less drastic and a little more classic, which I love!

4. How did your interest in fashion come about?
As long as I can remember I have always been interested in fashion, which probably stemmed from spending so much time with my glamorous grandmother. We would flip through catalogues and have fashion shows in her living room while sipping tea. Watching her get dressed, style her hair and apply make up was my favorite past time, I thought she was the most beautiful woman in the world. Her closet with filled with designer duds are her jewelry boxes were overflowing with exotic pieces, her bedroom was my little piece of heaven.

5. Other than blogging, what have you done to pursue your career in fashion?
I think it is something I do everyday. I am constantly flipping through fashion magazines, reading designer biographies and keeping an eye out for recurring trends. Spending two years working for a fashion powerhouse also gave me an inside scoop to the everyday grind, which is invaluable. Styling is also something I am interested in, showing women how and why to dress a certain way has always been a passion of mine and something that I am pursuing.

6. We're incredibly impressed that you interned with BCBGMAXAZRIA! Tell us how you landed this internship. What was your title? Responsibilities?
I went to college at Bowling Green State University in Ohio and the College Recruiter from BCBG came to a fall career fair. I briefly spoke to her, grabbed her card and sent her an email as soon as I got back to my apartment. She responded and we scheduled a phone interview for the next week. I landed a position as a Recruitment intern and was responsible for supporting the recruiting department, which meant getting to sit in on interviews, sourcing resumes and calling potential candidates. I loved my time spent at BCBG, I learned so much and met some incredible people!

7. What is your favorite trend for the Spring 2013 season?
Definitely black and white, I’m obsessed. All I see when I walk into a store is black and white; I am so drawn to it. I love the modern mixed with the classic vibe it gives off.

8. One item in your closet that you can't live without?
My charcoal grey, snakeskin print Gap legging jeans. What a mouthful! I wear them with everything. The snakeskin is subtle enough to wear with a dressy printed top but also has enough personality to pair with a basic tee.

9. We hear you have a pet chihuahua & she was a rescue dog! Tell us a little about that.
Vivienne! Her story is one of my favorites. I had just moved to Los Angeles, literally it was my first day there after my family had flown back to Ohio. I was alone in my studio apartment and I was traumatized. I had never lived on my own and I was in a city where I didn’t know ONE person. I did the only thing I could think of and googled the nearest dog shelter. I walked in and immediately saw Vivienne (then named Daisy) in a small cage at the entrance of the shelter. All the dogs that were going to be put to sleep after closing were “showcased” in the shelter entryway. The bio on her cage said she was a biter and was very timid (shaky). I asked the nearest volunteer if I could hold her and watched as he slid his hands into full length black leather gloves and scoop up her terrified little frame. He handed her to me and she immediately nuzzled into my neck behind my hair and I knew she was mine. She was a measly 3 pounds at 2 years old (she now weighs 7 pounds and is as healthy as ever). I have had her for over three years and she has never bit anyone and thinks she’s a Doberman, so don’t believe everything you are told. Animal rescue is something very dear to my heart and I encourage everyone to check out the local shelter before purchasing a dog.

10. If you could have any job you wanted, what/where would it be? What would you do?
This one. I love what I am doing with Trendbetter. It allows me to be creative, I get to make my own rules and write about what I want to write about. I pour my heart and soul into every post and I get so much joy out of knowing that I am helping women everyday in their struggle with fashion. It is the best job in the world.

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